{"id":1133,"date":"2024-05-11T07:33:41","date_gmt":"2024-05-11T07:33:41","guid":{"rendered":"https:\/\/greendevex.com\/evf\/?p=1133"},"modified":"2024-10-26T04:33:12","modified_gmt":"2024-10-26T04:33:12","slug":"lonely-planet-from-guidebook-publisher-to-eco-tourism-champion","status":"publish","type":"post","link":"https:\/\/greendevex.com\/evf\/lonely-planet-from-guidebook-publisher-to-eco-tourism-champion\/","title":{"rendered":"Lonely Planet: From Guidebook Publisher to Eco-Tourism Champion"},"content":{"rendered":"\n<p>Lonely Planet&#8217;s success demonstrates the power of building a brand through sustainability and community engagement. <\/p>\n\n\n\n<p>By focusing on fostering discussions on responsible travel and promoting eco-friendly practices, Lonely Planet evolved from a traditional guidebook publisher into a leader in eco-tourism. <\/p>\n\n\n\n<p>The company&#8217;s journey from its early days to becoming an advocate for sustainable travel is a compelling example of how a focus on community and environmental consciousness can drive brand success and inspire a more responsible approach to travel.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1158\" height=\"691\" src=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-books-1.jpg\" alt=\"lonely planet's range of travel books\" class=\"wp-image-1336\" srcset=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-books-1.jpg 1158w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-books-1-500x298.jpg 500w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-books-1-768x458.jpg 768w\" sizes=\"auto, (max-width: 1158px) 100vw, 1158px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-large-font-size wp-elements-5616d1ac285b3bbaf8f8ecc8303609aa\" style=\"color:#444444\"><strong>The Brand Journey of Lonely Planet (1973-2023)<\/strong><\/h2>\n\n\n\n<p>These milestones demonstrate Lonely Planet&#8217;s evolution from a guidebook publisher to a champion of eco-tourism, emphasizing responsible travel practices, environmental conservation, and cultural preservation.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"343\" data-id=\"1343\" src=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-founders-maureen-tony-wheeler-1-500x343.jpg\" alt=\"Tony and Maureen Wheeler In The Early Days\" class=\"wp-image-1343\" srcset=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-founders-maureen-tony-wheeler-1-500x343.jpg 500w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-founders-maureen-tony-wheeler-1-768x527.jpg 768w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-founders-maureen-tony-wheeler-1.jpg 993w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Tony and Maureen Wheeler In The Early Days<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"334\" data-id=\"1342\" src=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-Tony-and-Maureen-Wheeler-in-the-Komodo-Islands-1-500x334.webp\" alt=\"Tony and Maureen Wheeler Today\" class=\"wp-image-1342\" srcset=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-Tony-and-Maureen-Wheeler-in-the-Komodo-Islands-1-500x334.webp 500w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-Tony-and-Maureen-Wheeler-in-the-Komodo-Islands-1-768x512.webp 768w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-Tony-and-Maureen-Wheeler-in-the-Komodo-Islands-1.webp 784w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">Tony and Maureen Wheeler Today<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p><strong>10 Major Milestones in Lonely Planet&#8217;s Transition from Guidebook Publisher to Eco-Tourism Champion<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Founding of Lonely Planet (1973)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lonely Planet was founded by <a href=\"https:\/\/www.lonelyplanet.com\/articles\/history-of-travel-guidebooks\" data-type=\"link\" data-id=\"https:\/\/www.lonelyplanet.com\/articles\/history-of-travel-guidebooks\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tony and Maureen Wheeler<\/a>, initially focusing on publishing travel guidebooks aimed at budget travelers.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Expansion of Guidebook Series (1980s)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lonely Planet expanded its guidebook series to cover destinations worldwide, becoming a go-to resource for independent travelers seeking authentic experiences.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Introduction of Responsible Travel Guidelines (1990s)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lonely Planet started incorporating responsible travel guidelines in its guidebooks, encouraging travelers to minimize their environmental impact and respect local cultures.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Launch of Lonely Planet Magazine (1995)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lonely Planet launched its magazine, featuring articles on sustainable travel, eco-friendly destinations, and responsible tourism practices.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Acquisition by BBC Worldwide (2007)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lonely Planet was acquired by BBC Worldwide, providing resources and opportunities for the brand to expand its reach and influence.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Focus on Sustainable Tourism (2010)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lonely Planet shifted its focus towards promoting sustainable tourism practices, highlighting eco-friendly accommodations, tours, and activities in its guidebooks and online platforms.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Partnerships with Environmental Organizations (2012)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lonely Planet formed partnerships with environmental organizations to raise awareness about conservation efforts and support eco-friendly initiatives in travel destinations.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Introduction of &#8220;Best in Travel&#8221; Awards (2014)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lonely Planet introduced its &#8220;Best in Travel&#8221; awards, recognizing destinations, accommodations, and experiences that demonstrate a commitment to sustainability and responsible tourism.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Launch of Lonely Planet Kids Books (2017)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Lonely Planet expanded its reach to younger audiences with the launch of its Kids Books series, promoting eco-conscious travel and cultural awareness among children.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Lonely Planet&#8217;s Eco-Tourism Champion Status (2020)<\/strong>\n<ul class=\"wp-block-list\">\n<li>By 2020, Lonely Planet had established itself as a leading advocate for eco-tourism, using its <a href=\"https:\/\/www.adweek.com\/media\/lonely-planet-turns-to-travel-booking\/\" data-type=\"link\" data-id=\"https:\/\/www.adweek.com\/media\/lonely-planet-turns-to-travel-booking\/\" target=\"_blank\" rel=\"noreferrer noopener\">platform to inspire travelers to explore the world responsibly<\/a>, minimize their carbon footprint, and support local communities and conservation efforts.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">The Literary Hook: Evolving Guidebook Content<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1220\" height=\"915\" src=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-best-south-italy-guide-books.jpg\" alt=\"Lonely Planet's literary hook was its evolving guidebook content\" class=\"wp-image-1335\" srcset=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-best-south-italy-guide-books.jpg 1220w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-best-south-italy-guide-books-500x375.jpg 500w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-best-south-italy-guide-books-768x576.jpg 768w\" sizes=\"auto, (max-width: 1220px) 100vw, 1220px\" \/><\/figure>\n\n\n\n<p>Lonely Planet&#8217;s literary hook was its evolving guidebook content, which recognized the growing importance of sustainable travel practices. <\/p>\n\n\n\n<p>The guidebooks, once focused on traditional travel information, began to include sections on eco-friendly accommodation options, responsible tourism tips, and local conservation efforts. This shift in content demonstrated Lonely Planet&#8217;s commitment to promoting responsible travel.<\/p>\n\n\n\n<p>The guidebooks&#8217; focus on sustainability included recommendations for eco-friendly hotels, advice on reducing plastic waste, and information on supporting local communities. <\/p>\n\n\n\n<p>This emphasis on eco-conscious travel appealed to travelers seeking a more responsible approach to exploration, reinforcing Lonely Planet&#8217;s position as a leader in sustainable travel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Community Building: Fostering Discussions on Sustainable Travel<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2200\" height=\"1467\" src=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/Tourism-Minister-Catherine-Martin-and-Tourism-Ireland-welcome-latest-Lonely-Planet-accolade.jpg\" alt=\"Tourism Minister Catherine Martin and Tourism Ireland welcome latest Lonely Planet accolade\" class=\"wp-image-1344\" style=\"width:620px;height:auto\" srcset=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/Tourism-Minister-Catherine-Martin-and-Tourism-Ireland-welcome-latest-Lonely-Planet-accolade.jpg 2200w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/Tourism-Minister-Catherine-Martin-and-Tourism-Ireland-welcome-latest-Lonely-Planet-accolade-500x333.jpg 500w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/Tourism-Minister-Catherine-Martin-and-Tourism-Ireland-welcome-latest-Lonely-Planet-accolade-768x512.jpg 768w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/Tourism-Minister-Catherine-Martin-and-Tourism-Ireland-welcome-latest-Lonely-Planet-accolade-1536x1024.jpg 1536w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/Tourism-Minister-Catherine-Martin-and-Tourism-Ireland-welcome-latest-Lonely-Planet-accolade-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2200px) 100vw, 2200px\" \/><figcaption class=\"wp-element-caption\">Image Credit \u2013 Sin\u00e9ad Grace, Tourism Ireland<\/figcaption><\/figure>\n\n\n\n<p>Lonely Planet&#8217;s success in community building was driven by its focus on fostering discussions on sustainable travel. The company&#8217;s online forums and communities became platforms for travelers to share tips on responsible tourism, recommend eco-friendly destinations, and discuss minimizing environmental impact while traveling. This interactive approach encouraged eco-conscious travelers to connect and share their experiences, creating a sense of community.<\/p>\n\n\n\n<p>By providing a platform for discussions on sustainability, Lonely Planet fostered a community of like-minded travelers who valued responsible tourism. This sense of community played a key role in building a loyal following of eco-conscious travelers, reinforcing Lonely Planet&#8217;s brand as an advocate for sustainable travel practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Transformation: From Guidebooks to Eco-Tourism Advocacy<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"450\" src=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-best-in-travel.png\" alt=\"\" class=\"wp-image-1330\" srcset=\"https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-best-in-travel.png 700w, https:\/\/greendevex.com\/evf\/wp-content\/uploads\/2024\/05\/evf-brand-studios-showcasing-lonely-planet-best-in-travel-500x321.png 500w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Lonely Planet&#8217;s transformation from a guidebook publisher to an eco-tourism champion was driven by its commitment to promoting responsible tourism. The company&#8217;s focus on sustainability resonated with a growing segment of travelers who sought to minimize their environmental footprint while exploring the world. This approach strengthened Lonely Planet&#8217;s brand image and fueled its position as a leader in promoting eco-conscious travel practices.<\/p>\n\n\n\n<p>The transformation from a traditional guidebook publisher to an advocate for eco-tourism demonstrated Lonely Planet&#8217;s ability to adapt to changing travel trends. The company&#8217;s emphasis on sustainability and responsible tourism contributed to its success and solidified its position as a trusted resource for eco-conscious travelers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lessons Learned: Building a Brand through Sustainability and Community<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Faroe Islands on Lonely Planet\u2019s Best in Travel 2021 - Community Connection - Concert with Eiv\u00f8r\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bW-dtINfZ30?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><strong>Lonely Planet\u2019s Best in Travel 2021 &#8211; Community Connection Concerts<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Lonely Planet&#8217;s journey from guidebook publisher to eco-tourism champion offers valuable lessons for building a successful brand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emphasize Sustainable Travel and Environmental Consciousness<\/strong>: <a href=\"https:\/\/www.huffpost.com\/entry\/eco-friendly-travel-destinations_l_643ad28ce4b0ac40918b6b02\" target=\"_blank\" rel=\"noreferrer noopener\">Lonely Planet&#8217;s success<\/a> was driven by its focus on promoting eco-friendly accommodations, responsible tourism tips, and local conservation efforts, catering to travelers seeking a more sustainable approach to travel.<\/li>\n\n\n\n<li><strong>Foster a Strong Community<\/strong>: The company&#8217;s online forums and communities encouraged discussions on sustainable travel, helping to build a sense of community among eco-conscious travelers.<\/li>\n\n\n\n<li><strong>Transform into an Eco-Tourism Champion<\/strong>: Lonely Planet&#8217;s transformation into an advocate for eco-tourism was fueled by its ability to build a loyal community and promote responsible travel practices, demonstrating the power of community-driven branding.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:54px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-39412042 wp-block-group-is-layout-constrained\" style=\"border-width:1px;border-radius:6px;background-color:#f6f6f8;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--50)\">\n<p class=\"has-text-align-left\" style=\"font-size:clamp(15.747px, 0.984rem + ((1vw - 3.2px) * 0.938), 24px);\"><strong><strong>Tired of the Status Quo?<\/strong><\/strong> <strong><strong>Tap into our proven growth framework and turn your vision into reality. Our signature EVF Growth Formula is inspired by the thinking behind the following brands. <\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li><a previewlistener=\"true\" data-type=\"link\" data-id=\"https:\/\/greendevex.com\/evf\/from-student-zine-to-global-brand-richard-bransons-virgin-odyssey\/\" href=\"https:\/\/greendevex.com\/evf\/from-student-zine-to-global-brand-richard-bransons-virgin-odyssey\/\"><strong>Virgin Group<\/strong><\/a><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"718\" href=\"https:\/\/greendevex.com\/evf\/red-bull-from-magazines-to-marketplaces\/\">Redbull<\/a><\/strong><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"773\" href=\"https:\/\/greendevex.com\/evf\/martha-stewart-living-from-magazines-to-marketplaces\/\">Martha Stewart Living<\/a><\/strong><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"759\" href=\"https:\/\/greendevex.com\/evf\/gopro-from-blog-to-action-camera-powerhouse\/\">GoPro<\/a><\/strong><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"760\" href=\"https:\/\/greendevex.com\/evf\/birchbox-from-newsletter-to-a-beauty-products-subscription-service\/\">Birchbox<\/a><\/strong><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"754\" href=\"https:\/\/greendevex.com\/evf\/vice-media-from-punk-magazines-to-media-empire\/\">Vice Media<\/a><\/strong><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"755\" href=\"https:\/\/greendevex.com\/evf\/glossier-from-blog-to-beauty-powerhouse\/\">Glossier<\/a><\/strong><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"756\" href=\"https:\/\/greendevex.com\/evf\/soulcycle-from-high-energy-spin-classes-to-fitness-lifestyle-brand\/\">SoulCycle<\/a><\/strong><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"768\" href=\"https:\/\/greendevex.com\/evf\/the-honest-company-from-blog-to-trusted-brand-in-healthy-living\/\">The Honest Company<\/a><\/strong><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"770\" href=\"https:\/\/greendevex.com\/evf\/buzzfeed-from-viral-content-to-media-powerhouse\/\">Buzzfeed<\/a><\/strong><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"779\" href=\"https:\/\/greendevex.com\/evf\/warby-parker-disrupting-eyewear-through-community-and-style\/\">Warby Parker<\/a><\/strong><\/li>\n\n\n\n<li><strong><a previewlistener=\"true\" data-type=\"post\" data-id=\"758\" href=\"https:\/\/greendevex.com\/evf\/goop-from-website-to-wellness-empire\/\">Goop<\/a><\/strong><\/li>\n<\/ul>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-left\">Working with the EVF Growth Formula will transform your experience into a powerful brand asset leading to financial abundance, influence and respect. <\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Sign up today and start building your Creator business.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-contrast-dark-background-color has-background wp-element-button\" href=\"https:\/\/greendevex.com\/evf\/category\/evf-use-cases\/\">Case Studies<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/forms.gle\/NivyWsLSeFUuX1Nt5\" target=\"_blank\" rel=\"noreferrer noopener\">Become The Next Success Story<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Lonely Planet&#8217;s success demonstrates the power of building a brand through sustainability and community engagement.<\/p>\n","protected":false},"author":1,"featured_media":1333,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-evf-use-cases"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lonely Planet: From Guidebook Publisher to Eco-Tourism Champion - Education &amp; 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