Map your friction.
Find your engine.
Brand Excellence in the Brand Publishing OS is not a positioning exercise. It is a precise deployment of the right intelligence at the right friction point in your market. This kit identifies where your brand is stuck, which Author Archetype resolves it, and how you enter the OS.
Tell us about
your brand
We use this to personalise your Brand Entry Profile and match you to the right Author Archetypes in your cluster.
Which ecosystem
does your brand operate in?
Every cluster has a different thematic engine and a different set of friction types. Selecting your cluster determines which frictions are available to you — and which Author Archetypes are most relevant to your market.
Where is value
stalling in your market?
Each friction type describes a specific condition where market value stops moving. Select the one that most accurately describes the primary barrier your brand faces right now. This is your Friction Point — the exact location where the Brand Publishing OS deploys intelligence.
How will your brand
enter the OS?
The Brand Publishing OS offers three engagement models. Each one is a different relationship between your brand and the Author Archetypes that resolve your friction. Select the model that best matches your brand's capacity, objectives, and timeline.
Your entry point
into the OS
This is your Brand Entry Profile. It is the starting point for your Market Friction Mapping Session — the first transaction in the Brand Publishing OS.