Machine intelligence has reached marketing briefs, finance models, the code base and the hiring pipeline. Find your function below and explore what is opening up.
Market Records shows it across eras. Here it shows up in your working week, only faster.
A marketing team ships a hundred variants in an hour, not one campaign a week. A finance team builds fifty scenarios a day, not three a quarter.
Which campaign is true to the brand? Which forecast should the board back? With fewer options, the answer came easily. With many, it becomes the valuable part of the job.
Output arrives faster than verification, so plausible-looking work needs a way to show it is work worth doing.
Every function below is living inside this pattern. Each has room to build its own Container of Trust.
The information market is the current market condition in the Information Era. Each path looks at it from a different side.
A record of what happened across the four economic eras and sixteen economies, up to where we are today.
A record of what is happening in the information market across sixteen business functions. You are here.
Shows the potential ahead across the same sixteen functions, in two documents. See what is changing is a brief profile of eight shifts. See what can be built is a detailed profile with the working record behind each shift.
A record of the movers and shakers in the current information market, which is being reshaped by an abundance of GenAI intelligence and LLMs.
Each card shows how the work ran before, how it runs now, and the open question the change raises. Every article ends with its two paired documents in Market Signals.
Campaigns built by hand, roughly one a week.
A hundred variants generated in an hour, from prompts.
Open question Output multiplies, and the record of what each piece claims becomes the valuable work.
Explore marketing Function 02Three scenarios a quarter, built by analysts.
Scenarios in minutes, and board decks that draft themselves.
Open question Analysis becomes cheap, and judgment and choice become the valuable work.
Explore strategy and planning Function 03Roadmaps, PRDs and user stories written by hand.
Generated from customer feedback. Analytics asked in plain language.
Open question Features are quick to copy, and proprietary data loops hold the lasting edge.
Explore product management Function 04One official statement for everyone.
Twenty versions, one per audience, drafted instantly.
Open question An organisation's voice stays valuable when it can show which statements are its own.
Explore communications and PR Function 05Recruiter gut feel and manual screening.
Sourcing, screening and interview summaries ranked by algorithm.
Open question Rankings arrive in minutes, and proof of fairness becomes the valuable work.
Explore human resources Function 06SOPs written once and followed by people.
SOPs rewritten by AI that watches the workflow.
Open question Managers now run human and agent swarms, and a record of each version becomes the valuable work.
Explore operations Function 07Reps write every email and update every CRM field.
Reps orchestrate AI that prospects, drafts proposals and logs calls.
Open question AI buyers begin evaluating AI sellers, and a shared record becomes the valuable work.
Explore sales Function 08Planner experience decides routes and exceptions.
Agents plan loads, resolve exceptions and generate the paperwork.
Open question Agents act at machine speed, and a record of the limits they kept becomes the valuable work.
Explore logistics Function 09Code written and reviewed by humans.
Code, configuration and support produced by prompts and bots.
Open question Code writes itself, and a record of who vouched for it becomes the valuable work.
Explore technology Function 10One forecast, debated in the room.
Fifty scenarios on demand, asked for in plain English.
Open question Audit extends from the numbers to the model that produced them.
Explore finance Function 11A lawyer reads every word.
AI summarises, redlines and compares a hundred contracts in minutes.
Open question Summaries arrive in minutes, and a record of what was checked becomes the valuable work.
Explore legal and compliance Function 12Twenty suppliers the buyer knows personally.
Two hundred evaluated, with RFPs and bid comparisons automated.
Open question Buyers end up managing supplier AI agents, and a record behind each score becomes the valuable work.
Explore procurement Function 13A few hypotheses, tested one at a time.
A hundred generated, with prototyping about ten times faster.
Open question Who owns an invention an AI helped make is an open question, and a clear record of conception becomes the valuable work.
Explore research and development Function 14The CSM knows the customer.
AI agents know every ticket, and narrate health and churn risk.
Open question Context comes from a system, and a visible human relationship becomes the valuable work.
Explore customer success Function 15One carefully worded policy brief.
Ten policy positions drafted overnight.
Open question Authenticity and trust become the main currency.
Explore public affairs Function 16A register of ten known risks.
Two hundred emerging risks, built from news and operating data.
Open question The model itself becomes a risk, and a clear view of what matters becomes the valuable work.
Explore risk managementEach of the sixteen functions pairs with two documents in Market Signals: See what is changing, a brief profile, and See what can be built, a detailed profile. Find your function again.