Author name: VICTOR Isyamba

Victor Isyamba is a leading place branding expert and the founder of a dozen Growth Frameworks for hundreds of private businesses, communities, thought leaders, governments and non-profit organizations worldwide. His main value is to give clarity on how to enhance your global reputation.

Bustling daytime view of Times Square with crowds, skyscrapers, and iconic billboards in New York City.

Success Stories

The Evolution of New York City Branding: A Timeless Classic

VICTOR Isyamba / November 26, 2024

Discover the story behind New York City’s “I ♥ NY” campaign, its evolution, and how it became a cornerstone of city branding worldwide

Place branding as an art to transform territorial brands

Place Branding Insights

Place Branding: A Comprehensive Strategic Approach to Territorial Positioning

VICTOR Isyamba / November 26, 2024

Place branding isn’t a science. It’s an art form practiced by strategic poets who understand human psychology.

Place Branding Insights

City Branding (Deep Dive – The Alchemy of Place)

VICTOR Isyamba / February 7, 2020

Place branding is about understanding these underlying motivations, these unspoken desires.