Field notes
Founder’s field notes, since 1995.
Frameworks, publishing strategy, and ecosystem intelligence from three decades of watching how markets, industries, and institutions actually change, organised by insight category.
Ecosystem Strategy
How C-suite leaders integrate systems thinking
Map actors. Find leverage points. Run scenario simulations.
Business ModelsThe architecture of scalable, compounding business models
Platform economics, network effects, subscription intelligence.
Growth SystemsWhat separates compounding growth from linear growth
Circular economy validation, growth infrastructure, and the systems behind durable growth.
Market DevelopmentGo-to-market strategy built to reduce CAC
Customer acquisition cost optimisation, and frameworks that reduce CAC while scaling understanding.
Brand DevelopmentHow market leaders build influence through narrative
Narrative infrastructure, brand publishing systems, and compound authority.
Platform DevelopmentThe architecture behind durable market positions
Platform thinking, network effects, and ecosystem architecture.
SME GrowthPractical growth frameworks for SMEs in emerging markets
Growth frameworks for small and medium enterprises navigating African and emerging market contexts.